Breaking Into Advertising As An International Student

Breaking Into Advertising As An International Student

I met Cherish Lee, Assistant Media Planner at Wieden + Kennedy, when she was a student at the University of Oregon. She's whipsmart, effortlessly cool, and volunteered to write this Guest Pro email based on her own experience as an international student. While written for those abroad wanting to work in the States, this email's packed with applicable advice for anyone trying to break into the industry.

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Preparing For The Unexpected In Client Presentations

Preparing For The Unexpected In Client Presentations

Practicing your presentation skills is one thing. But anyone who's been in a client presentation knows that there are a lot of things that can throw you that you don't see coming, despite all your prep. So how do you prepare for the unexpected? Here are some curveballs that commonly come up and how to handle them.

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Breaking Into The Industry Through MAIP

Breaking Into The Industry Through MAIP

If you listen to the podcast, you know I've had several guests mention the Multicultural Advertising Intern Program, better known as the 4A's MAIP. The industry's largest and longest running program of its kind, the 4A's MAIP hooks multicultural students up with summer internships at agencies all over the country.

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How To Find (Almost) Anyone's Email

How To Find (Almost) Anyone's Email

To help you connect with the right people, here are 5 methods to find (almost) anyone's email address. These tips should be used responsibly, but without shame. People make their professional info public to expose themselves to great people and opportunities. It's all waiting for you, if you know where to look.

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5 Agencies That Focus On Social Impact Clients

5 Agencies That Focus On Social Impact Clients

Agencies that build their business around social good are more rare than those that serve for-profit clients, though demand is increasing thanks to brands' growing interest in connecting with consumers via the causes they care about. Here are five agencies that focus on social impact clients where your work can help make the world a better place.

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Gaining More Control Over Being Hired At The End Of Your Internship

Gaining More Control Over Being Hired At The End Of Your Internship

The worst thing is feeling like you have no control over the situation. And yes, there are things outside of your control, like whether the agency has budget/enough business to bring you on full-time, or whether you're a culture fit. But there are things that can help you take the reins over the situation—or at least make you feel like you're not just waiting around passively for the decision to be made.

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3 Steps To An Unstoppable Social Strategy

3 Steps To An Unstoppable Social Strategy

A common misconception regarding social strategists is that we're only responsible for promoting products and amplifying brand recognition via social media. While this is indeed one aspect of our job, anybody can post an obnoxious amount of promotional posts per day. Spoiler alert: this tactic doesn’t work. But you knew that, right?

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Making Your Non-Advertising Experience Relevant

Making Your Non-Advertising Experience Relevant

When you discover advertising and marketing later in your college career, switch departments, or decide to make a career shift after working in another industry, it can feel like you don't have a lot to bring to the table. Your lack of direct experience makes it intimidating to present yourself as a candidate worthy of being hired—especially with all the people who've been studying and interning from the get go.

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3 Ways To Be A Handraiser

3 Ways To Be A Handraiser

Not only does Chelsea St. Clair have one of the dopest names I've seen in awhile, but she also suggested a topic that I loved instantly. Chelsea is a Brand Strategist at Arnold Worldwide, and this week, she brings her perspective as someone one year out of school to provide tips on building an intangible quality that agencies look for: being a handraiser.

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You Got The Internship. Now Get Hired.

You Got The Internship. Now Get Hired.

When Robbie Izar and I first connected through MAIP, it was clear that helping young creatives come up is a passion of his. Whether as part of his job as Associate Creative Director/Copywriter at Havas NY, or the 7 years he's been a MAIP Coach, Robbie has been there for those just starting out. This week, he serves up a dose of tough love on how to turn your summer internship into a full-time job.

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Overheard At ADMERICA 2017

Overheard At ADMERICA 2017

I spent last week in beautiful New Orleans at ADMERICA 2017, the national advertising conference that brings together agencies, clients, media companies and college students to examine the industry today, and where it's heading tomorrow. I brought back a handful of overheard quotes and takeaways picked specially for you from various keynote speakers, workshops and recruiter sessions.

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