What Are You Creating For?

What Are You Creating For?

Mariam Guessous is a force for standing up for what you believe in and taking care of yourself as you do so. The Creative Director and Entrepreneur left a role at DigitasLBi to start Majorité, a hybrid agency focused on diverse voices, and I SEE YOU, an accessible wellness brand for women of color. You might also remember Mariam from her inspiring podcast episode. Her Guest Pro email is a rallying cry for everyone just starting their career.

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When Should I Start Looking For An Internship?

When Should I Start Looking For An Internship?

As the semester comes to a close and the new year approaches, it's natural to feel like graduation or whatever's next is right around the corner. As a result, I've been hearing more questions about when to start actively looking for an internship for the summer. While there's no one-size-fits-all answer, here are some tips to help you plan ahead and be in the best position to land an internship. 

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How To Stand Out By Being Yourself

How To Stand Out By Being Yourself

I connected with Toni Dawkins, then Strategist at Grey Group, over the summer when we were both MAIP Coaches. She promptly and awesomely sent me her Guest Pro email then, and it's my pleasure to share it with you now (after much delay on my end). Here's Toni, answering one of the most commonly asked questions—how do I stand out when just starting out?

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4 Methods For Mastering Your To-Do List

4 Methods For Mastering Your To-Do List

We're all familiar with the good ol' to-do list—maybe there's one sitting next to you on your desk(top). But creating a list the same way day after day can lull you into an unproductive cycle where certain tasks get stuck on the list. To help you get more done, here are four methods for creating more effective to-do lists, gathered from all over.

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3 Ways To Be A Leader At Any Level

3 Ways To Be A Leader At Any Level

When you think of a leader, it's easy to picture someone with years of experience sitting in the corner office. But leaders can be found at any level, and anyone who aspires to be a leader in their career can start honing and demonstrating these qualities from day one. In addition to kicking ass in your role, here are three ways to be a leader at any level.

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The Top 5 Student Advertising Contests Out There (Apart From YS Awards)

The Top 5 Student Advertising Contests Out There (Apart From YS Awards)

Kat and Vig (Senior Copywriter at BBDO and Art Director at Droga5, respectively) are the founders of Young Shits. I've been a big fan of the student ad competition since it launched almost three years ago, and made entering competitions more accessible and winning more useful. So I was super excited to have them write a Guest Pro email on their area of expertise. Let's get to it—here's Kat and Vig.

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How To Give Feedback On Someone Else's Work

How To Give Feedback On Someone Else's Work

Giving feedback on someone else's work is one of the trickiest parts of our jobs, especially when you first start doing it. It's a balance of wanting to make the work better with not wanting to damage to our relationships with our coworkers. It's a skill that requires practice, so here are ways to effectively give feedback on someone else's work.

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4 Sites To Build Your Online Portfolio

4 Sites To Build Your Online Portfolio

An online portfolio lets potential employers dig into the work you've done, but also gives them a sense of you as a person. Given that, what it looks like and how people navigate through it can be just as important as the content you include. Building your portfolio can be overwhelming, so here are 4 sites you can use to build your portfolio to help you get started.

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Breaking Into Advertising As An International Student

Breaking Into Advertising As An International Student

I met Cherish Lee, Assistant Media Planner at Wieden + Kennedy, when she was a student at the University of Oregon. She's whipsmart, effortlessly cool, and volunteered to write this Guest Pro email based on her own experience as an international student. While written for those abroad wanting to work in the States, this email's packed with applicable advice for anyone trying to break into the industry.

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Preparing For The Unexpected In Client Presentations

Preparing For The Unexpected In Client Presentations

Practicing your presentation skills is one thing. But anyone who's been in a client presentation knows that there are a lot of things that can throw you that you don't see coming, despite all your prep. So how do you prepare for the unexpected? Here are some curveballs that commonly come up and how to handle them.

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Breaking Into The Industry Through MAIP

Breaking Into The Industry Through MAIP

If you listen to the podcast, you know I've had several guests mention the Multicultural Advertising Intern Program, better known as the 4A's MAIP. The industry's largest and longest running program of its kind, the 4A's MAIP hooks multicultural students up with summer internships at agencies all over the country.

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How To Find (Almost) Anyone's Email

How To Find (Almost) Anyone's Email

To help you connect with the right people, here are 5 methods to find (almost) anyone's email address. These tips should be used responsibly, but without shame. People make their professional info public to expose themselves to great people and opportunities. It's all waiting for you, if you know where to look.

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5 Agencies That Focus On Social Impact Clients

5 Agencies That Focus On Social Impact Clients

Agencies that build their business around social good are more rare than those that serve for-profit clients, though demand is increasing thanks to brands' growing interest in connecting with consumers via the causes they care about. Here are five agencies that focus on social impact clients where your work can help make the world a better place.

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Gaining More Control Over Being Hired At The End Of Your Internship

Gaining More Control Over Being Hired At The End Of Your Internship

The worst thing is feeling like you have no control over the situation. And yes, there are things outside of your control, like whether the agency has budget/enough business to bring you on full-time, or whether you're a culture fit. But there are things that can help you take the reins over the situation—or at least make you feel like you're not just waiting around passively for the decision to be made.

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3 Steps To An Unstoppable Social Strategy

3 Steps To An Unstoppable Social Strategy

A common misconception regarding social strategists is that we're only responsible for promoting products and amplifying brand recognition via social media. While this is indeed one aspect of our job, anybody can post an obnoxious amount of promotional posts per day. Spoiler alert: this tactic doesn’t work. But you knew that, right?

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Making Your Non-Advertising Experience Relevant

Making Your Non-Advertising Experience Relevant

When you discover advertising and marketing later in your college career, switch departments, or decide to make a career shift after working in another industry, it can feel like you don't have a lot to bring to the table. Your lack of direct experience makes it intimidating to present yourself as a candidate worthy of being hired—especially with all the people who've been studying and interning from the get go.

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3 Ways To Be A Handraiser

3 Ways To Be A Handraiser

Not only does Chelsea St. Clair have one of the dopest names I've seen in awhile, but she also suggested a topic that I loved instantly. Chelsea is a Brand Strategist at Arnold Worldwide, and this week, she brings her perspective as someone one year out of school to provide tips on building an intangible quality that agencies look for: being a handraiser.

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