A question I've been hearing recently is, "What sites do you read regularly?" On the surface it's an easy one—so much of our job is reading and absorbing—but only a few actually come to mind beyond ones that keep me a functioning and informed human being. So I started asking around, gathering input from folks at different agencies. Most had a similar reaction—in today's smorgasborg of content, it seems we tumble down rabbit holes and serendipitously scroll vs. rely religiously on a couple sites.
That being said, some sites did come up, so I'm sharing them as a small sample of 7 sites the industry's reading now. There's a little something for everyone, so bookmark away.
People are slow to admit they read Buzzfeed, but its influence, and ability to capture attention is undeniable. Checking in on what's trending on Buzzfeed (and also YouTube and Reddit) is a solid way to feel out the zeitgeist and cultural context for our work.
One theme that came up with everyone is that time to read, while important, is often the first thing to go when things get busy. It's something that requires protecting. How will you creatively build reading into your days?