When you're on the outside looking in, it's difficult to understand some of the nuances of working in advertising and marketing. The things we can point to, shake our heads and say, "That's SO true!" once we've experienced it. Luckily, there are people who've taken it upon themselves to capture some of these too true moments. For those in the industry, these outlets can be a warm blanket that reminds us that we're not alone in our experiences and emotions. While the output ranges from comedic, to snarky, to insightful, they give us a glimpse into some of the most relatable aspects of working in advertising.
Originally started as a website, Adweak was resurrected in 2013 as a Twitter account. Breaking spot-on fake news about the industry in 140 characters, its authors are experts at identifying uncomfortable truths, and know just how to capture them in a way that's both funny and telling. You can tell which ones really hit home by the Like and Retweet numbers.
2. Marketoonist by Tom Fishburne
I've been a fan of Marketoonist for awhile—and not just for the way that career marketer and cartoonist Tom Fishburne perfectly parodies some of the most ironic and cringe-worthy parts of the industry. Each cartoon is accompanied by thoughtful commentary on what he's seeing and reacting to at the moment, making it a great resource for understanding shifts in the industry.
when the client doesn’t like the work but my account bro/ladybro has my back
3. This Advertising Life
Ok, this blog hasn't been updated in about a year, but it's still a gold mine for GIFs that accurately express the emotions of working in advertising (especially as a creative). Peep the Top 10, or just get lost in the archives. Somehow seeing things captured in GIF form is comforting in its relatability.
4. Sharp Suits
Sharp Suits is an art project inspired by actual feedback from clients. Created by ad creatives and designers out of Ireland to benefit a children's hospital, the collection's visuals make bad feedback even worse—in the best way. If this was an ongoing blog, I'd follow for the visuals alone.
5. The Awesome World of Advertising
Another Tumblr that's no longer active, but still worth checking out. Each drawn scenario depicts a creative navigating the frustrations of working with clients, the account team, others at the agency, and always ends with a moment of appropriately awkward silence.
Keep in mind: most of these projects focus on the frustrating, the annoying, and the hypocritical because they make for the most relatable content. But don't worry—there are plenty of positive, amazing moments to balance out the occasional eye roll. And maybe these self-critical depictions can go beyond entertainment by identifying aspects of the industry we'd like to help change.
Make it more delicious,