The Great & Not-So-Great Parts Of Working Abroad

The Great & Not-So-Great Parts Of Working Abroad

Natalie Rempalski is a LA-based Strategist who most recently worked at TBWA\Sydney where she helped create award-winning campaigns for Gatorade, SKYY Vodka, Krispy Kreme, and others. She was a finalist for Rising Star at the B&T Women in Media Awards, a committee member for Youngbloods, and a volunteer for Creative Mornings. After living in Australia on her own for three years, she knows what it takes to successfully build a life overseas and is here to share what no one tells you about working abroad.

Read More

Finding Confidence & Opportunities In Smaller Markets

Finding Confidence & Opportunities In Smaller Markets

When we think of advertising, we default to thinking about big cities like New York, Chicago, and Los Angeles. But the reality is that there are robust agency scenes in smaller markets where you can start your career. Roshni Shivaramakrishnan is a Singaporean currently working at Essence as a Senior Advertising Operations Executive, and on the side, she helps current students/fresh grads understand the local scene. While her experience is in Asia, her tips on finding confidence and opportunities in smaller markets will help anyone wondering what's out there for them.

Read More

Changing Things Up: Advice From 4 Career Shifters

Changing Things Up: Advice From 4 Career Shifters

Hawley Smyth, Senior Admissions Counselor for VCU Brandcenter, works with both students coming out of undergrad and those a few years in to get them where they want to go in their careers. This week, she brings us advice from four career shifters who used their time at Brandcenter to switch into advertising from another career (and prove that you can come from any industry) or to change teams.

Read More

Reaching Out To Potential Mentors The Right Way

Reaching Out To Potential Mentors The Right Way

No one gets to where they've gotten alone. Reaching out to people in the industry who can provide guidance, a shoulder to lean on when things get rough, and potentially open doors to new opportunities is a hugely important part of everyone's career path. But how do you start making those connections in the first place? Here are 5 tips on how to reach out to potential mentors the right way, including where to find a fresh crop of them, pulled from February's Black History Month content. 

Read More

Making The Leap To The Agency World

Making The Leap To The Agency World

Today's Guest Pro, Lauren Lemke, Account Supervisor at Bailey Lauerman, came to us via Elyse, our guest on Episode 13 of the podcast. After 5+ years in Marketing and Sales, Lauren recently jumped over to the agency world and wanted to share a few things she learned from her career shift. For anyone making the leap—whether from marketing, school, or another industry entirely—this one's for you.

Read More

5 Roles Planners Play in the Creative Process

5 Roles Planners Play in the Creative Process

If you’re considering Planning as the route to apply your creativity -- this is for you. Planners play an important role in the creative process, heading up what has been called “the creativity behind the creativity.” Here are 5 ways planners are creative powerhouses in agencies.

Read More

Branding vs. Advertising—What's the Difference?

Branding vs. Advertising—What's the Difference?

Discovering that unique purpose is only the beginning of branding. Once an organization knows what it stands for, it can begin to infuse that meaning throughout all that they do. Brand becomes a powerful driver of long-term business decisions, like which new products to create, how to improve the customer experience, or where to open five new stores.

Read More

Finding the Right Agency for You

Finding the Right Agency for You

Pressure to find a job can make it feel like you can't be choosy. But you're not just looking for a job—you're looking for the start or next step in your career. It should be tailored to who you are and what's important to you. Getting specific about what you're looking for will help make the search less overwhelming, and in the end, more fruitful.

Read More

5 Measures of Agency Culture

5 Measures of Agency Culture

While a legendary holiday party, on-site laundry service, and dog-friendly meetings are all (awesome) aspects of culture, they're only part of the picture. So what other things define an agency's culture? Here are five key measures, expressed as questions you can ask in interviews to get a sense of an agency's culture. (Or questions you can ask yourself if you're at an agency and need a gut check.)

Read More