How To Network In A Genuine Way

How To Network In A Genuine Way

Nayantara Dutta is a Trends Researcher at J. Walter Thompson who started reading We Are Next when she was still a student. As a Psychology major who barely knew anyone in advertising, she had to build her network from scratch and learned a lot along the way. Now on the other side, she shares her detailed tips on making networking more personal, both in-person and online. Because we all know how crucial connecting with people in the industry is in your career.

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Reaching Out To Potential Mentors The Right Way

Reaching Out To Potential Mentors The Right Way

No one gets to where they've gotten alone. Reaching out to people in the industry who can provide guidance, a shoulder to lean on when things get rough, and potentially open doors to new opportunities is a hugely important part of everyone's career path. But how do you start making those connections in the first place? Here are 5 tips on how to reach out to potential mentors the right way, including where to find a fresh crop of them, pulled from February's Black History Month content. 

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How To Actively Use Rejection To Get A Job

How To Actively Use Rejection To Get A Job

Rejection from a job that you applied for sucks. Period. But it's also something we'll all encounter at some point in our careers (I have been rejected by at least 7 agencies over the years. At least.). Because it's an inevitable part of the ride, the importance of individual rejections are minimized—it's what you do in response to rejection that really matters. To help you get through it, here's how to not just handle, but actively use your next "no" to land a job.

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3 Advertising Podcasts To Help You Understand The Industry Today

3 Advertising Podcasts To Help You Understand The Industry Today

Podcasts about advertising hosted by those working in the industry used to be pretty rare, but thankfully, a whole crop of fresh ones have emerged in the last couple years. Even better, they're amplifying lesser-heard voices in the industry, which is beneficial because the more perspectives you're exposed to as you start your career, the better. To make sure you're up on the latest listens, inspiring guests, and tough topics, here are three advertising podcasts to check out.

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How To Talk About Your Work In An Interview

How To Talk About Your Work In An Interview

Whether interviewing for an internship or your next job, you'll likely be asked to talk about the work you've done in the past. It's easy enough to go over what's in your portfolio or written in your resume. But assume your interviewer has most likely reviewed what's on paper (that's probably what landed you the interview), and now they're looking for you to add color to it. Here are a few pointers to help you talk about what you've done in the most effective way.

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Common Presenting Tics And How To Get Rid Of Them

Common Presenting Tics And How To Get Rid Of Them

First things first—we all have tics when we talk. Those little things we do so unconsciously that we don't even realize we do them. Some are totally harmless, the flavor of your own presenting style. But others can be distracting and take your audience's attention away from what you're saying. Here are four super common presenting tics and tips on how to get rid of them.

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Apply To Jobs More Successfully With These 5 Tips

Apply To Jobs More Successfully With These 5 Tips

As someone who both reviews job applications (as an Account Lead at Grenadier in Boulder, CO) and helps students prepare theirs (as a teacher of Creative Account Management at the University of Colorado Boulder), Eric Forsyth is the perfect person to turn to for tips on applying for a job. (His 6.5 years at CP+B in Boulder, London and Miami help too!) Let's get into it—here's Eric.

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Learnings You Can Use From CES 2018

Learnings You Can Use From CES 2018

Last week, 180,000 people descended on Las Vegas to see the latest in tech at the Consumer Electronics Show (CES). As advertisers and marketers, it's important to stay up on emerging tech—today's reveal at CES could be tomorrow's way for brands to make consumers' lives better, deliver messages or content, and build relationships. Now that the dust has settled, what can you take away from CES 2018? Here are four things we heard in Vegas that you can apply to your next project, brainstorm, or client meeting.

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What Is Brand Responsibility?

What Is Brand Responsibility?

One common question I get is whether you can work in advertising and focus on social good brands. And in today's world, this question seems more important than ever. I sat down with Kim Sheehan, Director of a new Masters in Advertising and Brand Responsibility at the University of Oregon to talk about what Brand Responsibility is, why we should be studying it, and how it'll make us more valuable hires—no matter where we choose to work.

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5 Ways To Use Your Winter Break To Start The Year Strong

5 Ways To Use Your Winter Break To Start The Year Strong

The holidays are here (!), and your #1 focus should be to rest and recharge with loved ones. These couple weeks off are also an awesome time to do things you know you should be doing—if you weren't so damn busy. Whether you have time off from work or school, here are some things you can do (should you need a quick break from the festivities) to start the new year strong, not stressed.

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Making The Leap To The Agency World

Making The Leap To The Agency World

Today's Guest Pro, Lauren Lemke, Account Supervisor at Bailey Lauerman, came to us via Elyse, our guest on Episode 13 of the podcast. After 5+ years in Marketing and Sales, Lauren recently jumped over to the agency world and wanted to share a few things she learned from her career shift. For anyone making the leap—whether from marketing, school, or another industry entirely—this one's for you.

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Building Your Network Via Agency IG Accounts

Building Your Network Via Agency IG Accounts

Scrolling through Instagram feeds full of shots of the office, new work/awards, twinning photos, and holiday parties is a great way to get a sense of an agency. But there's something extra special about agency IG accounts that allow individual employees to share his/her own perspective. Not only does it give you a first-hand glimpse at what it's like to work there, but it's also an easy way to find inspiring people to follow—and potentially connect with in the future.

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What Are You Creating For?

What Are You Creating For?

Mariam Guessous is a force for standing up for what you believe in and taking care of yourself as you do so. The Creative Director and Entrepreneur left a role at DigitasLBi to start Majorité, a hybrid agency focused on diverse voices, and I SEE YOU, an accessible wellness brand for women of color. You might also remember Mariam from her inspiring podcast episode. Her Guest Pro email is a rallying cry for everyone just starting their career.

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When Should I Start Looking For An Internship?

When Should I Start Looking For An Internship?

As the semester comes to a close and the new year approaches, it's natural to feel like graduation or whatever's next is right around the corner. As a result, I've been hearing more questions about when to start actively looking for an internship for the summer. While there's no one-size-fits-all answer, here are some tips to help you plan ahead and be in the best position to land an internship. 

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How To Stand Out By Being Yourself

How To Stand Out By Being Yourself

I connected with Toni Dawkins, then Strategist at Grey Group, over the summer when we were both MAIP Coaches. She promptly and awesomely sent me her Guest Pro email then, and it's my pleasure to share it with you now (after much delay on my end). Here's Toni, answering one of the most commonly asked questions—how do I stand out when just starting out?

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4 Methods For Mastering Your To-Do List

4 Methods For Mastering Your To-Do List

We're all familiar with the good ol' to-do list—maybe there's one sitting next to you on your desk(top). But creating a list the same way day after day can lull you into an unproductive cycle where certain tasks get stuck on the list. To help you get more done, here are four methods for creating more effective to-do lists, gathered from all over.

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3 Ways To Be A Leader At Any Level

3 Ways To Be A Leader At Any Level

When you think of a leader, it's easy to picture someone with years of experience sitting in the corner office. But leaders can be found at any level, and anyone who aspires to be a leader in their career can start honing and demonstrating these qualities from day one. In addition to kicking ass in your role, here are three ways to be a leader at any level.

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The Top 5 Student Advertising Contests Out There (Apart From YS Awards)

The Top 5 Student Advertising Contests Out There (Apart From YS Awards)

Kat and Vig (Senior Copywriter at BBDO and Art Director at Droga5, respectively) are the founders of Young Shits. I've been a big fan of the student ad competition since it launched almost three years ago, and made entering competitions more accessible and winning more useful. So I was super excited to have them write a Guest Pro email on their area of expertise. Let's get to it—here's Kat and Vig.

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