Creativity is central to what we do—and not just for creatives. Anyone who works in advertising should bring new ways of approaching things to whatever they do, be it strategy, production, tech or management. Here are 3 reads that focus on real ways to unlock creativity in you. (And some video links for the quick summary version.)
1. Creative Confidence: Unleashing the Creative Potential Within Us All
The title sums up this email in a nutshell, so it seems only fair to start with Creative Confidence, written by IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley. These masters of innovation believe that creativity isn't reserved for a select few, and use examples from IDEO and brands to provide principles and strategies that help tap into your creative potential.
TL;DR - Watch David Kelley's TED Talk on Creative Confidence.
2. The Accidental Creative: How to Be Brilliant at a Moment's Notice
The most practical of the bunch, Todd Henry's The Accidental Creative focuses on how to generate amazing ideas faster. Not all problems require a quick solution, but the book provides structure and tactics to bolster your creative process and unblock your thinking.
TL;DR - Watch Todd Henry's TED Talk on Creativity Under Pressure.
3. Steal Like an Artist: 10 Things Nobody Told You About Being Creative
You know the thing where everyone loves something so much that you start to resent it, but deep down, you also love it? That's Steal Like an Artist for me. The book by Austin Kleon, which can be found on 9/10 lists related to creativity, centers around one major truth: nothing is original. Kleon encourages us to embrace influence, collect ideas, and remix and re-imagine to discover our own creative paths. It's a freeing message, especially for those just starting out.
TL;DR - Watch Austin Kleon's TED Talk on how to Steal Like an Artist.
Bonus: Creativity, Inc.
Interested in unlocking creativity not only in yourself, but also on your team and at your agency/company? Creativity, Inc. by Ed Catmull, cofounder of Pixar, is a must read. The story of Pixar gives us a better understanding of how to encourage creative thinking on an organizational level. Because being creative at a company that isn't set up to support creativity is fruitless—and frustrating.
Stash these books in your backpack or beach bag, and enjoy the dose of summer inspiration.