Branding vs. Advertising—What's the Difference?

Branding vs. Advertising—What's the Difference?

Discovering that unique purpose is only the beginning of branding. Once an organization knows what it stands for, it can begin to infuse that meaning throughout all that they do. Brand becomes a powerful driver of long-term business decisions, like which new products to create, how to improve the customer experience, or where to open five new stores.

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