How Prototyping Early Leads To Digital Products That Users Love

How Prototyping Early Leads To Digital Products That Users Love

You’ve probably heard that prototyping is becoming a critical skill in digital agencies. But what does it mean to prototype effectively for big brands? Large digital-native companies like Google and Adobe have long embraced prototyping — and now companies of all kinds have come around to seeing the benefits of working this way. With clients such as Apple, Lyft, Marriott, ALDO, Acorns, and Planned Parenthood, few have embedded prototyping into their process as deeply as Work & Co

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