Your Guide to Becoming a Creative

Your Guide to Becoming a Creative

Jade Song is a Junior Art Director at McKinney in NYC (and a We Are Next user!). As a creative, she couldn't afford portfolio school, and had to work hard to learn the industry, and build her portfolio and network. Lucky for you, she decided to pay it forward and has written a guide on how to become a creative in advertising, based on everything she's learned over the past three years. Even if you're not a creative, she's collected a lot of great industry resources in one place.

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How To Prepare For An Interview

How To Prepare For An Interview

For years, Leslie Kay and Hillary Black have been connecting advertising agencies and brands with top talent through their recruitment, staffing and coaching firm, Kay & Black (a Certified Women Owned Business). Their team specializes in recruitment for full-time and freelance talent in all areas of advertising, marketing and design. Kay & Black also provides professional development workshops through their educational division Campus and career coaching services through their one-on-one division perQ. Who better to provide tips on how to prepare for an interview the right way?

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The Benefits Of Participating In Public Service Campaigns

The Benefits Of Participating In Public Service Campaigns

Getting your hands on real work early on goes a long way when starting out in the industry. This week, Caroline McLoughlin and Nick Zanetti of Ad 2 DC share one way to flex your skills on real clients, while meeting other ad professionals in your area and doing some good for your community. It's a win-win-win.

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Writing A Strong "About Me" Section

Writing A Strong "About Me" Section

Ashley Sommardahl, Director of Student Affairs & Industry Outreach at VCU Brandcenter, works closely with students and alums to help them land internships and jobs in the industry. She worked at The Martin Agency in Account Management on clients like UPS, Vanilla Coke, and Olympus cameras, before returning to the Brandcenter (she's an alumna herself!), where she's been for 14 years. Today, she shares advice on one of the trickiest sections of your portfolio—the "About Me" section—with the help of some Brandcenter alumni.

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Building The Career Of Your Dreams

Building The Career Of Your Dreams

Tiona Langley is a freelance producer (previously, she was a producer at Google Creative Lab in NYC) and a 2018 ADCOLOR FUTURE. While navigating the beginning of your career can be stressful, Tiona loves the process of building the career of her dreams, and has some tips to share to help you build yours.

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3 Tips For Networking At Happy Hours

3 Tips For Networking At Happy Hours

Jordan Warren is a Marketing Copywriter at DEG Digital, and served as the 2017-2018 Ad 2 Kansas City president. She started as an unpaid intern, and has mastered the art of leveraging her connections to move up in her career. Now, she makes an effort to help others get connected to the right people, especially in Kansas City. This week, she shares 3 tips for networking at happy hours, which can be an unexpectedly fruitful place to find your next opportunity.

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3 Tips For Staying Sane On The Job Hunt

3 Tips For Staying Sane On The Job Hunt

KP Thomas is a recent graduate of the VCU Brandcenter where she studied Creative Brand Management/ Brand Strategy. Two months ago she took a leap of faith and moved to New York City with no job secured, but full of ambition. After months of navigating a job hunt that's been filled with ups and downs, she's managed to figure out a few things to keep from going crazy.

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How Prototyping Early Leads To Digital Products That Users Love

How Prototyping Early Leads To Digital Products That Users Love

You’ve probably heard that prototyping is becoming a critical skill in digital agencies. But what does it mean to prototype effectively for big brands? Large digital-native companies like Google and Adobe have long embraced prototyping — and now companies of all kinds have come around to seeing the benefits of working this way. With clients such as Apple, Lyft, Marriott, ALDO, Acorns, and Planned Parenthood, few have embedded prototyping into their process as deeply as Work & Co

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5 Pieces Of Advice That No One Gives Interns

5 Pieces Of Advice That No One Gives Interns

Hannah Lewman, Junior Strategist at Joan Creative (and long-time We Are Next reader!), knows a thing or two about interning. Before she landed her current role, she spent over 2,000 hours interning (40 hours a week x 10 weeks x 5 summers), and has interned at three different agencies (including 72andSunny this past summer) on both coasts. Given her experience, and having listened to a lot of advice given to interns, she brings us five tips that no one tells you—but that will make you an intern people want to hire.

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Navigating The Ad Industry Social Scene

Navigating The Ad Industry Social Scene

Caitlin O’Malley, Strategist at Eleven, Inc. in San Francisco, just finished her first year in the ad industry. To reflect on her experience working at a small creative agency, she brings us tips on navigating the casual, free-spirited agency atmosphere while remaining professional—something that's hard to learn before you're in the thick of it.

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Why Relevance > Resume

Why Relevance > Resume

Drew Rogers is the Founder and CEO of Relevant Youth, a student-run creative agency at the University of Missouri that empowers college students to start taking ownership of their education. As a creative entrepreneur, his dream is to help mobilize other creative people towards taking ownership of their future. This week, he shares ways to create your own industry relevance within your educational experience—which ultimately, is what will land you that job.

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4 Tips To Make Your Resume Stand Out

4 Tips To Make Your Resume Stand Out

Michael Benjamin has worked at ad agencies, design studios, and on in-house creative teams. He’s currently an adjunct teacher at the University of Colorado and the Creative Director at Anthem Branding in Boulder. This week, he shares four tips to help your resume stand out and get you an interview—just in time to refresh your resume for Fall internship/job season.

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Learning It's Okay To Not Have The Answer Right Away

Learning It's Okay To Not Have The Answer Right Away

Evva Semenowicz is a Brand Strategist at Team Eleven, a fully integrated creative agency based in the South West of the UK. She worked across life science, packaging, and immersive cinema production before making a move to brand strategy to indulge her love of people watching. This week, she shares the most important career advice she's ever received, and how it's shaped her approach to her work.

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5 Ways To Make Your Agency More Inclusive As Jr. Talent

5 Ways To Make Your Agency More Inclusive As Jr. Talent

Eileen Zhao is a Senior Strategist at FF Creative Community in New York City. As one of the 18 participants in the first cohort of the #MoreLikeMe program, a diversity initiative hosted by HP and the Cannes Lions, Eileen shares her perspective on how we can chip away at the ad industry’s diversity and inclusion problem within the walls of our agencies—even as young talent.

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The Great & Not-So-Great Parts Of Working Abroad

The Great & Not-So-Great Parts Of Working Abroad

Natalie Rempalski is a LA-based Strategist who most recently worked at TBWA\Sydney where she helped create award-winning campaigns for Gatorade, SKYY Vodka, Krispy Kreme, and others. She was a finalist for Rising Star at the B&T Women in Media Awards, a committee member for Youngbloods, and a volunteer for Creative Mornings. After living in Australia on her own for three years, she knows what it takes to successfully build a life overseas and is here to share what no one tells you about working abroad.

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3 Healthy Ways To Cope With Failure

3 Healthy Ways To Cope With Failure

Failure in varying degrees is something we all experience in our careers at some point, so knowing how to handle and respond to it early will set you up to roll and recover with the punches. Charley Zheng, Freelance Senior Brand Strategist (currently at Pereira O'Dell), opens up about her experience with processing and embracing failure in a way that keeps your emotional and psychological self intact.

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5 Things I Learned During The First 6 Months At An Agency

5 Things I Learned During The First 6 Months At An Agency

Sarah Vella-Labrador was an intern at Goodby Silverstein and Partners for six months before she was recently hired as a Copywriter, working mostly on BMW, Doritos, Cheetos, Pepsi, and Xfinity. This week, she shares five things she learned during her 6-month internship to help you integrate into an agency while building the right skills and protecting your creative mojo.

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The Art Of Speed Selling Your Work

The Art Of Speed Selling Your Work

Shaunah Margaret is a lot of awesome things: a Detroit native, MAIP alum, Copywriter at Tribal Worldwide, and co-founder of a bad ass new mentorship program designed for women of color called Women Who Create (applications are open for Summer 2018!). This week, Shaunah shares her best tips for selling your work to someone, whether you're looking for an internship or first job, wanting to impress your new coworkers, or just practicing for the future. Here's Shaunah—

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Moving To A New City Without A Job

Moving To A New City Without A Job

I get a lot of questions about how to make the move to a new city—especially when companies can be less responsive to remote applicants. Luckily, Kris Solberg, Digital Strategist at the American Animal Hospital Association and Vice Chair of Ad 2 National, is here to share his advice on moving to a new city without a job, based on his own experience. Here's Kris—

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