What Is Brand Responsibility?

What Is Brand Responsibility?

One common question I get is whether you can work in advertising and focus on social good brands. And in today's world, this question seems more important than ever. I sat down with Kim Sheehan, Director of a new Masters in Advertising and Brand Responsibility at the University of Oregon to talk about what Brand Responsibility is, why we should be studying it, and how it'll make us more valuable hires—no matter where we choose to work.

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