How To Prepare For An Interview

How To Prepare For An Interview

For years, Leslie Kay and Hillary Black have been connecting advertising agencies and brands with top talent through their recruitment, staffing and coaching firm, Kay & Black (a Certified Women Owned Business). Their team specializes in recruitment for full-time and freelance talent in all areas of advertising, marketing and design. Kay & Black also provides professional development workshops through their educational division Campus and career coaching services through their one-on-one division perQ. Who better to provide tips on how to prepare for an interview the right way?

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Apply To Jobs More Successfully With These 5 Tips

Apply To Jobs More Successfully With These 5 Tips

As someone who both reviews job applications (as an Account Lead at Grenadier in Boulder, CO) and helps students prepare theirs (as a teacher of Creative Account Management at the University of Colorado Boulder), Eric Forsyth is the perfect person to turn to for tips on applying for a job. (His 6.5 years at CP+B in Boulder, London and Miami help too!) Let's get into it—here's Eric.

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3 Steps To An Unstoppable Social Strategy

3 Steps To An Unstoppable Social Strategy

A common misconception regarding social strategists is that we're only responsible for promoting products and amplifying brand recognition via social media. While this is indeed one aspect of our job, anybody can post an obnoxious amount of promotional posts per day. Spoiler alert: this tactic doesn’t work. But you knew that, right?

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5 Roles Planners Play in the Creative Process

5 Roles Planners Play in the Creative Process

If you’re considering Planning as the route to apply your creativity -- this is for you. Planners play an important role in the creative process, heading up what has been called “the creativity behind the creativity.” Here are 5 ways planners are creative powerhouses in agencies.

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5 Resources for Trend Watching

5 Resources for Trend Watching

Trends are your friends. They help us understand the cultural context for the work we create, and shape our strategies and creative ideas. Being aware of emerging trends—and more importantly, the why behind them—is a baseline must for anyone in the industry.

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