Your Guide to Becoming a Creative

Your Guide to Becoming a Creative

Jade Song is a Junior Art Director at McKinney in NYC (and a We Are Next user!). As a creative, she couldn't afford portfolio school, and had to work hard to learn the industry, and build her portfolio and network. Lucky for you, she decided to pay it forward and has written a guide on how to become a creative in advertising, based on everything she's learned over the past three years. Even if you're not a creative, she's collected a lot of great industry resources in one place.

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7 Sites the Industry's Reading

7 Sites the Industry's Reading

A question I've been hearing recently is, "What sites do you read regularly?" On the surface it's an easy one—so much of our job is reading and absorbing—but only a few actually come to mind beyond ones that keep me a functioning and informed human being. So I started asking around, gathering input from folks at different agencies.

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5 Resources for Trend Watching

5 Resources for Trend Watching

Trends are your friends. They help us understand the cultural context for the work we create, and shape our strategies and creative ideas. Being aware of emerging trends—and more importantly, the why behind them—is a baseline must for anyone in the industry.

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