What Is Brand Responsibility?

What Is Brand Responsibility?

One common question I get is whether you can work in advertising and focus on social good brands. And in today's world, this question seems more important than ever. I sat down with Kim Sheehan, Director of a new Masters in Advertising and Brand Responsibility at the University of Oregon to talk about what Brand Responsibility is, why we should be studying it, and how it'll make us more valuable hires—no matter where we choose to work.

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5 Agencies That Focus On Social Impact Clients

5 Agencies That Focus On Social Impact Clients

Agencies that build their business around social good are more rare than those that serve for-profit clients, though demand is increasing thanks to brands' growing interest in connecting with consumers via the causes they care about. Here are five agencies that focus on social impact clients where your work can help make the world a better place.

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