5 Pieces Of Advice That No One Gives Interns

5 Pieces Of Advice That No One Gives Interns

Hannah Lewman, Junior Strategist at Joan Creative (and long-time We Are Next reader!), knows a thing or two about interning. Before she landed her current role, she spent over 2,000 hours interning (40 hours a week x 10 weeks x 5 summers), and has interned at three different agencies (including 72andSunny this past summer) on both coasts. Given her experience, and having listened to a lot of advice given to interns, she brings us five tips that no one tells you—but that will make you an intern people want to hire.

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Navigating The Ad Industry Social Scene

Navigating The Ad Industry Social Scene

Caitlin O’Malley, Strategist at Eleven, Inc. in San Francisco, just finished her first year in the ad industry. To reflect on her experience working at a small creative agency, she brings us tips on navigating the casual, free-spirited agency atmosphere while remaining professional—something that's hard to learn before you're in the thick of it.

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Learning It's Okay To Not Have The Answer Right Away

Learning It's Okay To Not Have The Answer Right Away

Evva Semenowicz is a Brand Strategist at Team Eleven, a fully integrated creative agency based in the South West of the UK. She worked across life science, packaging, and immersive cinema production before making a move to brand strategy to indulge her love of people watching. This week, she shares the most important career advice she's ever received, and how it's shaped her approach to her work.

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5 Ways To Make Your Agency More Inclusive As Jr. Talent

5 Ways To Make Your Agency More Inclusive As Jr. Talent

Eileen Zhao is a Senior Strategist at FF Creative Community in New York City. As one of the 18 participants in the first cohort of the #MoreLikeMe program, a diversity initiative hosted by HP and the Cannes Lions, Eileen shares her perspective on how we can chip away at the ad industry’s diversity and inclusion problem within the walls of our agencies—even as young talent.

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The Great & Not-So-Great Parts Of Working Abroad

The Great & Not-So-Great Parts Of Working Abroad

Natalie Rempalski is a LA-based Strategist who most recently worked at TBWA\Sydney where she helped create award-winning campaigns for Gatorade, SKYY Vodka, Krispy Kreme, and others. She was a finalist for Rising Star at the B&T Women in Media Awards, a committee member for Youngbloods, and a volunteer for Creative Mornings. After living in Australia on her own for three years, she knows what it takes to successfully build a life overseas and is here to share what no one tells you about working abroad.

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3 Healthy Ways To Cope With Failure

3 Healthy Ways To Cope With Failure

Failure in varying degrees is something we all experience in our careers at some point, so knowing how to handle and respond to it early will set you up to roll and recover with the punches. Charley Zheng, Freelance Senior Brand Strategist (currently at Pereira O'Dell), opens up about her experience with processing and embracing failure in a way that keeps your emotional and psychological self intact.

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7 Ways An Admin Role Can Help You Break Into Advertising

7 Ways An Admin Role Can Help You Break Into Advertising

Janine Perry is a Digital Strategic Planner at Edelman who turned an administrative role into her dream job early in her career. While her focus is strategy, her tips on what she learned from her time as an administrative assistant and how she used it to move into what she actually wanted to do, are so smart and applicable to anyone—no matter what role you're trying to land. Here's Janine.

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Changing Things Up: Advice From 4 Career Shifters

Changing Things Up: Advice From 4 Career Shifters

Hawley Smyth, Senior Admissions Counselor for VCU Brandcenter, works with both students coming out of undergrad and those a few years in to get them where they want to go in their careers. This week, she brings us advice from four career shifters who used their time at Brandcenter to switch into advertising from another career (and prove that you can come from any industry) or to change teams.

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How To Stand Out By Being Yourself

How To Stand Out By Being Yourself

I connected with Toni Dawkins, then Strategist at Grey Group, over the summer when we were both MAIP Coaches. She promptly and awesomely sent me her Guest Pro email then, and it's my pleasure to share it with you now (after much delay on my end). Here's Toni, answering one of the most commonly asked questions—how do I stand out when just starting out?

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4 Sites To Build Your Online Portfolio

4 Sites To Build Your Online Portfolio

An online portfolio lets potential employers dig into the work you've done, but also gives them a sense of you as a person. Given that, what it looks like and how people navigate through it can be just as important as the content you include. Building your portfolio can be overwhelming, so here are 4 sites you can use to build your portfolio to help you get started.

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3 Steps To An Unstoppable Social Strategy

3 Steps To An Unstoppable Social Strategy

A common misconception regarding social strategists is that we're only responsible for promoting products and amplifying brand recognition via social media. While this is indeed one aspect of our job, anybody can post an obnoxious amount of promotional posts per day. Spoiler alert: this tactic doesn’t work. But you knew that, right?

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3 Ways To Be A Handraiser

3 Ways To Be A Handraiser

Not only does Chelsea St. Clair have one of the dopest names I've seen in awhile, but she also suggested a topic that I loved instantly. Chelsea is a Brand Strategist at Arnold Worldwide, and this week, she brings her perspective as someone one year out of school to provide tips on building an intangible quality that agencies look for: being a handraiser.

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5 Roles Planners Play in the Creative Process

5 Roles Planners Play in the Creative Process

If you’re considering Planning as the route to apply your creativity -- this is for you. Planners play an important role in the creative process, heading up what has been called “the creativity behind the creativity.” Here are 5 ways planners are creative powerhouses in agencies.

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7 Sites the Industry's Reading

7 Sites the Industry's Reading

A question I've been hearing recently is, "What sites do you read regularly?" On the surface it's an easy one—so much of our job is reading and absorbing—but only a few actually come to mind beyond ones that keep me a functioning and informed human being. So I started asking around, gathering input from folks at different agencies.

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5 Resources for Trend Watching

5 Resources for Trend Watching

Trends are your friends. They help us understand the cultural context for the work we create, and shape our strategies and creative ideas. Being aware of emerging trends—and more importantly, the why behind them—is a baseline must for anyone in the industry.

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