The Benefits Of Participating In Public Service Campaigns

The Benefits Of Participating In Public Service Campaigns

Getting your hands on real work early on goes a long way when starting out in the industry. This week, Caroline McLoughlin and Nick Zanetti of Ad 2 DC share one way to flex your skills on real clients, while meeting other ad professionals in your area and doing some good for your community. It's a win-win-win.

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5 Takeaways You Can Use From The 3% Conference

5 Takeaways You Can Use From The 3% Conference

Last week's 3% Conference brought together incredibly inspiring speakers and rooms full of attendees hungry for positive change in the industry. To make sure that you can apply some of the larger takeaways to your own career, we gathered five of our favorite things we heard and matched them with relevant We Are Next content. This way, you too can help increase the number of women, people of color, and other marginalized communities in positions of creative leadership, while also advancing your own career.

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5 Advertising Scholarships To Apply For This Year

5 Advertising Scholarships To Apply For This Year

Student debt is no joke, and our finances can have a huge influence on where and how we begin our careers (ex. needing a job that pays the bills vs. having some room to explore your options). To support your bank account while you're working toward the start of your career, here are five advertising scholarships you can apply for before the end of the year.

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3 Advertising Podcasts To Help You Understand The Industry Today

3 Advertising Podcasts To Help You Understand The Industry Today

Podcasts about advertising hosted by those working in the industry used to be pretty rare, but thankfully, a whole crop of fresh ones have emerged in the last couple years. Even better, they're amplifying lesser-heard voices in the industry, which is beneficial because the more perspectives you're exposed to as you start your career, the better. To make sure you're up on the latest listens, inspiring guests, and tough topics, here are three advertising podcasts to check out.

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What Is Brand Responsibility?

What Is Brand Responsibility?

One common question I get is whether you can work in advertising and focus on social good brands. And in today's world, this question seems more important than ever. I sat down with Kim Sheehan, Director of a new Masters in Advertising and Brand Responsibility at the University of Oregon to talk about what Brand Responsibility is, why we should be studying it, and how it'll make us more valuable hires—no matter where we choose to work.

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5 Ways To Use Your Winter Break To Start The Year Strong

5 Ways To Use Your Winter Break To Start The Year Strong

The holidays are here (!), and your #1 focus should be to rest and recharge with loved ones. These couple weeks off are also an awesome time to do things you know you should be doing—if you weren't so damn busy. Whether you have time off from work or school, here are some things you can do (should you need a quick break from the festivities) to start the new year strong, not stressed.

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Building Your Network Via Agency IG Accounts

Building Your Network Via Agency IG Accounts

Scrolling through Instagram feeds full of shots of the office, new work/awards, twinning photos, and holiday parties is a great way to get a sense of an agency. But there's something extra special about agency IG accounts that allow individual employees to share his/her own perspective. Not only does it give you a first-hand glimpse at what it's like to work there, but it's also an easy way to find inspiring people to follow—and potentially connect with in the future.

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4 Methods For Mastering Your To-Do List

4 Methods For Mastering Your To-Do List

We're all familiar with the good ol' to-do list—maybe there's one sitting next to you on your desk(top). But creating a list the same way day after day can lull you into an unproductive cycle where certain tasks get stuck on the list. To help you get more done, here are four methods for creating more effective to-do lists, gathered from all over.

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The Top 5 Student Advertising Contests Out There (Apart From YS Awards)

The Top 5 Student Advertising Contests Out There (Apart From YS Awards)

Kat and Vig (Senior Copywriter at BBDO and Art Director at Droga5, respectively) are the founders of Young Shits. I've been a big fan of the student ad competition since it launched almost three years ago, and made entering competitions more accessible and winning more useful. So I was super excited to have them write a Guest Pro email on their area of expertise. Let's get to it—here's Kat and Vig.

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4 Sites To Build Your Online Portfolio

4 Sites To Build Your Online Portfolio

An online portfolio lets potential employers dig into the work you've done, but also gives them a sense of you as a person. Given that, what it looks like and how people navigate through it can be just as important as the content you include. Building your portfolio can be overwhelming, so here are 4 sites you can use to build your portfolio to help you get started.

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Breaking Into The Industry Through MAIP

Breaking Into The Industry Through MAIP

If you listen to the podcast, you know I've had several guests mention the Multicultural Advertising Intern Program, better known as the 4A's MAIP. The industry's largest and longest running program of its kind, the 4A's MAIP hooks multicultural students up with summer internships at agencies all over the country.

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How To Find (Almost) Anyone's Email

How To Find (Almost) Anyone's Email

To help you connect with the right people, here are 5 methods to find (almost) anyone's email address. These tips should be used responsibly, but without shame. People make their professional info public to expose themselves to great people and opportunities. It's all waiting for you, if you know where to look.

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5 Agencies That Focus On Social Impact Clients

5 Agencies That Focus On Social Impact Clients

Agencies that build their business around social good are more rare than those that serve for-profit clients, though demand is increasing thanks to brands' growing interest in connecting with consumers via the causes they care about. Here are five agencies that focus on social impact clients where your work can help make the world a better place.

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7 Sites the Industry's Reading

7 Sites the Industry's Reading

A question I've been hearing recently is, "What sites do you read regularly?" On the surface it's an easy one—so much of our job is reading and absorbing—but only a few actually come to mind beyond ones that keep me a functioning and informed human being. So I started asking around, gathering input from folks at different agencies.

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3 Podcasts to Feed Your Brain

3 Podcasts to Feed Your Brain

Podcasts provide a passive form of learning, so whether you're sipping hot cocoa by a fire or roadtripping to fresh powder, you can still be absorbing good stuff with little effort. Chosen for their ability to expose us to new ideas and aspects of humanity, these three podcasts help stretch our thinking.

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