Adu is what you'd call a creative chameleon. He's applied his interests and skills in visual art, videography, social, teaching and art direction to a variety of roles along his career path to feed his continuous desire to grow. Hear about culture fits, keeping your creative momentum, and how to engage others when networking.
Heads up: There's a little Oakland garbage truck action in the background at the beginning of the conversation, but it doesn't last long.
- Fostering a support system so you have mentors throughout your career, not just at the beginning.
- The opportunity for brands to express themselves in different emotional tones on social.
- The new definition of “Art Director” and embracing and applying all your skills in what you do.
- Using travel to expose yourself to new ideas, get out of a funk, and how to travel more as a junior.
- Keeping your creative momentum by looking ahead at tech advancements and new media within the industry.
- Taking advertising out of networking situation to connect on a human level.
“It’s important to constantly preserve history, but make history. That’s the model you should have. That’s your job as a creative individual.”
“As humans, we have all different ways that make up who we are. We cry, we’re happy, we’re sad, sometimes we’re angry. And I think that brands have the opportunity to do the same thing, as long as they stick to their core values. So where they choose to express those various personalities, I think that’s where social media comes into play.”
“I think that it’s important to travel to see new things. It also helps sometimes to just get out of a funk. You see the same people, we all see the same four walls so much throughout a year. It really helps to get the creative juices flowing and for self-care too.”
“Who the hell wants to talk to the same person everyday? Bring in other people who look different, bring in people who talk weird to you [...] All these people have different stories and that is how you’re going to grow, not only as an individual, but that’s also how you’re going to grow your clients business. Because you are not the target audience for everything.”
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Adu’s creative journey has been a rewarding road of creative exploration. Since earning his Bachelor of Science in Graphic Design with a minor in Marketing from Alabama A&M University and Master of Arts in Advertising from Savannah College of Art & Design, Adu’s diverse career has impacted notable brands, organizations and public figures.
Adu, as he is affectionately known by to his peers, is the Associate Creative Director of Digital and Social Media at Carol H. Williams Advertising. Prior to leading the digital and social media executions for clients like General Motors at Carol H. Williams Advertising, his work has impacted brands such as The Coca-Cola Company, NBA, Pizza Hut, PepsiCo, Dallas Cowboys, JCPenney, Spotify and several Fortune 500 companies.
Throughout Adu’s career, he has been recognized as a creative leader by local and national outlets such as BET, CNN, D Magazine, Dallas Weekly, Soul Train, Revolt TV, Blavity, ABC News 8, Central Track, CW 33, the Dallas Observer, Ebony, Rolling Out and the Huffington Post. In addition to all of his creative endeavors, Adu dedicates a lot of his time mentoring and staying involved in organizations that make a difference in the community. Adu is an active member of the American Advertising Federation, POP Austin International Art Show, Alpha Phi Alpha Fraternity, Incorporated and The Marcus Graham Project where he served as a lecture facilitator.