EPISODE #89 || Alexa DePasquale, SVP of Innovation at Grey Group

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Alexa DePasquale, SVP of Innovation at Grey Group, shows us how shifting your mindset to one of abundance and gratitude, and health and fitness can have huge impacts on your career. Hear about embracing the fact that your career won’t be a linear process, why networking is an ongoing practice, specific resources she uses to stay on top of innovation, how health and fitness affect your confidence, and why EQ is so important for leaders to have.

Topics Discussed

  • Embracing the fact that your career won’t be a linear process, having faith that all the steps are leading you to something better, and why hybrid, insatiably curious talent will be well set up for the future.

  • The biggest lessons she’s learned about networking, why we’re all mentors in some capacity, and why networking is an ongoing practice.

  • Her role working in Innovation, specific resources she uses to stay on top of innovation, and the importance of interacting with innovation in the real world.

  • The influence of health and fitness on her professional life, finding those things that help you recharge outside of work, and shifting to a mindset of abundance and gratitude from a space of scarcity and chasing things we don’t have.

  • Defining EQ, and why it’s so important for leaders to have it.

Mic Drops

“The importance is being open to doing things that are beyond a job description. In my ideal world, job descriptions would not even exist anymore. They’d give you a directional, like, this is generally speaking what we’re looking for […], but en masse, it’s about how are we creating better teams, delivering better work, and really making sure that we’re creating a space where people can thrive because they get to touch new things and inspire new creativity every single day.”

“When you forge relationships with start-ups, whether you’re a brand, an agency, or a VC, you have to want to hang out with those people. […] You need to feel as if they are representations of what you want to be putting out in the world. And you can’t get that by just reading an article. Because people can sound really great in an article or look really good in a video that has been produced. But when you get down to the nitty gritty, and you sit next to someone, and you speak to them, and you understand how they show up, that is a very, very different experience.”

“If there is one thing that has truly changed the way that I show up in my job, it is being a weight lifter. […] It is a very empowering thing, in particular, it’s super empowering as a female, and really gives you that internal and external strength that shows up in a lot of different ways.”

“If you don’t ask, you don’t get.”

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About Alexa

Alexa DePasquale is the SVP of Innovation at Grey New York, focusing on identifying new opportunities for the application of creativity to solve business challenges. She has extensive background vetting early stage tech startups for pilot programs, strategic partnerships, and potential investments with established brands. Alexa was a founding member of Evol8tion and ran the scouting processes for brands like Unilever, Chobani, Time Warner Cable, Mondelez International, and Steelcase. She keeps a finger on the pulse of innovation, and dedicates time to mentor startup cohorts from the Entrepreneur’s Roundtable Accelerator and XRC Labs in New York City.  

Alexa is a Summa Cum Laude graduate of the University of Pennsylvania and an avid fitness enthusiast.