Alicia Haberman, Senior Experiential Designer at CNX Condé Nast, talks about her dual background in film and graphic design, and belief in bringing your out-of-work passions to your career. Hear about skills and traits that served her well in production, putting what you’ve done and what you want to do out there, what she does as an Experiential Designer at Condé Nast’s in-house agency, and why you’re never really going in the wrong direction.
Working in film while getting her degree in advertising and graphic design, graduating into a recession, and learning from freelancing.
The skills and traits that served her well in production, and some major do’s and don’ts for being on set.
Important lessons she learned as a freelancer, including putting what you’ve done and what you want to do out there.
Working at CNX, Conde Nast’s in-house agency, what she does as an Experience Designer, and skills to start honing if you want to go into experiential.
Bringing her out-of-work passions to work, and why you’re never really going in the wrong direction.
“Being positive. There comes that 14th or 15th hour being on a set where kindness really does go a long way. Everyone gets a little testy at that time, so that’s a big thing if people understand your vibe and they want to work with you more—you’re going to get more jobs.”
“I personally do hand-drawn illustrations, and that’s something I like to bring into my work. If there’s any project that has a graphic that could be more abstract or hand-made, I’d definitely bring it in there. And it gives you your own sense of style that people are able to tap into for certain projects, and that leads them back to you if they have a project that would require that.”
“All of it is going to be helpful. You’re not really going in the wrong direction—you’re just adding to your skills.”
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Alicia is currently Senior Experiential Designer at CNX Condé Nast in New York City. She’s a New York native, designer & fine artist with a background in commercial & film production.
Her versatile design background can be attributed to 13 years of experience in film & branded entertainment. From a signature free-flowing style of illustration, to custom graphics & set design, Alicia constantly strives to put a unique stamp on her work. She launched her career in 2005 as a creative assistant for the acclaimed French film director, Michel Gondry, ad has lent her unique artistic vision to a variety of networks, brands, and musical acts. This includes experiential design for clients such as SundanceTV, South Park, CONAN, The Daily Show, music videos for the White Stripes, 50 Cent, Beck, Kanye West, & films such as Science of Sleep & Be Kind Rewind. All this among a variety of additional commercial brands.
Prior to joining CNX in 2014, Alicia was a freelance designer working in both NY & LA. She holds a B.A. in Advertising & Design from The School of Visual Arts, and Interior Design from Parsons: The New School.
Her element is anywhere near a body of water or within earshot of music. She has an addiction to traveling, and a passion for graffiti art & hand drawn illustrations.