Analysa and Farin of Wieden + Kennedy sat down together to talk about hurdles like overcommitting yourself and building a position that didn't exist before, what it's like to work at W+K, how a banana piano produced by the agency made it onto Jimmy Fallon, and leaning into their identities as women of color. So much advice and laughing in this episode—enjoy!
Heads up: There's a little bit of rumbling from a rolling cart that went by the room we were recording in at the very beginning, and the sounds of a sound check for the agency's holiday talent show at the very end.
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- How they found advertising and fell in love with Wieden + Kennedy.
- How Farin built out a position that formerly didn’t exist.
- Avoiding overcommitting yourself and stretching yourself too thin.
- What an Associate Content Producer does, and how a banana piano produced by the agency made it onto Jimmy Fallon.
- What caused both Analysa and Farin to lean into their identities as women of color.
- Their experiences as part of the ADCOLOR Advisory Board and as an ADCOLOR Future, respectively.
- Shifting your mindset to assume that everyone is trying and bringing their best self to the table.
“Whenever there’s a task or ask on the table, I ask, what’s the next step in this? How can I keep the ball moving? Or is this even necessary or is this just protocol? It’s made me question what’s the bigger picture and what do we actually need to do to achieve it? So I’d say just getting realistic about what’s possible and what’s actually necessary, instead of just saying yes and doing what you can to work your butt off. And I think once you do that, people start respecting you more because they realize that when they come to you and you do say yes, you mean it.”
“I think for a long time I genuinely thought—and I think anyone of us would—that our perspective on this is right, or my perspective on this is right. And even though I consider myself to be an open-minded person, I just had so many blinders on. Like […] that person is wrong because they don’t think the way I do. I think that opening your perspective and understanding that that person’s path is just the path they’ve been dealt. And their experience is all they’ve known, so how can they have the same perspective as I do? Ultimately, understanding that everyone is individual and that’s not to anyone’s detriment. It’s to everyone’s benefit. You can bring your path and your voice and who you are to everything you do. And that it’s right, because it’s right to you. And understanding that someone else’s right is what is right for them.”
“Everyone is trying their best, especially within the work environment. I think so quickly, we’re like, ‘I’m giving it my all. Why aren’t you?’ Just assuming the other person isn’t. But I think the second you can change that frame of thought and assume that everyone that’s coming to the table is trying their best, and bringing their best self forward—that really has changed the way in which I work with smaller groups and larger groups.”
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Passion and positivity are two of Analysa’s greatest strengths in her Account Supervisor role at
Wieden + Kennedy Portland. Through her time at W+K, Analysa has worked on a range of
clients from Caldera, a non-profit summer arts camp organization to Powerade, Coca-Cola’s
sports drink, who just won 2 Cannes Lions in the 2017 Film Festival.
That passion and positivity extends beyond the creative she produces at work. Analysa is also
passionate about transforming the advertising industry through diversity and inclusion
initiatives. Analysa is a MAIP Alumnus and currently resides on the ADCOLOR Advisory Board as
the Futures Programming Committee Lead.
Analysa studied Advertising at the University of Texas at Austin. She spent a few years in the
concrete jungle (at Grey NY and HAVAS NY) before moving to the lush forests of the Pacific
If Analysa could be anywhere in the world, it’d be front row at Beyoncé’s latest concert tour. If
she can’t be found there, she’s likely spending time with her family in Portland, Oregon or
happily running around the W+K office.
Farin concepts, produces, and manages social content communication for W+K's channels. In the past year, she has grown the agency's Instagram audience from 63K to 158K, created a piano made of bananas that was featured on The Tonight Show Starring Jimmy Fallon, and produced over 20 original branded videos/short films. She is also creating social content for On She Goes, W+K's new multimedia travel site for women of color that empowers and inspires women of color to travel more confidently, more adventurously, and more often.