We recorded with Dave at the Grenadier office during a trip to Boulder to get to know the agency scene there. Hear how Dave went from student at the University of Colorado Boulder, to professor of the same class that inspired him to get into account management—and all his milestones and learnings in between.
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- How being put on an account you're passionate about helps you get over the hurdle of speaking up.
- Why strategy isn’t just for strategists, and the benefit of elevating what we do to solving a business problem.
- How to better understand your clients and their business problems.
- The Boulder/Denver agency scene.
- Qualities that make a great account manager.
“Say you get put on a credit card account. It might sound boring, but if you do research and you learn more about it, and you can connect dots that people are talking about in a meeting, it really clicks in your head and you become passionate about it. So no matter what the account or client is, do your research. Love it, own it, and you start to become passionate about things. You might even uncover stuff that you didn’t even know was interesting to you.”
“Clients put on their pants the same way you do. They’re not some weird thing that’s floating around—they're human, so talk to them like a human. Also, realize that they actually appreciate your voice and your point of view, even as a very junior person. You’re representing the agency, and they’ve brought you in because they believe in your direction and expertise. Just keeping that in mind that they do want to hear from you is a really important first starting step.”
“Thinking through next steps is really important. If you’re in a meeting, take notes and send out a recap before anyone asks you. If you can get beyond your checklist and start to think, what’s next for me to do, that’s a really great asset for any account person. Seeing around that corner is huge. It’s such a small thing too. And half the time, even if you don’t think you’re right, I’d rather hear from somebody on what they should do next, and say, well, yeah, but how about you do this. I’d rather hear that than nothing.”
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Dave began his career at Crispin Porter + Bogusky in 2007, spending four-and-a-half years in Boulder and two in the LA office. After heeding the call to come back to Colorado, Dave joined Factory Design Labs in Denver for a year, and then returned to Boulder with EVB before joining Grenadier in 2015. Over ten years, Dave has worked with brands including Old Navy, Bass Pro Shops, Sports Authority, Jose Cuervo, Activision, Winter Park Resort, Maxwell House, Ebates.com, MiO, Aspen Snowmass and American Express OPEN.