On the early side of her career, Dominique brings both fresh energy and a sense of knowing her shit to the table. Her enthusiasm for what she does is infectious, and her advice is hyper-relevant to those just starting out.
Heads up: Remote interviews are recorded via Skype, and 98% of the interview sounds great. Despite my best editing efforts, there will always be a few small fizzles, but hopefully they're not too distracting.
- Making the switch from account management to strategy.
- Work-life balance and why people feel bad leaving the office at a normal time.
- The importance of liking the people you work with.
- How to build a great relationship with your boss.
- Getting over the hurdles of assumptions about Millennials and being the only woman in a meeting.
“Someone said to me, 'Make a mock portfolio.' As if you worked in strategy your whole life. What they’re hiring you for is your brain. How do you think? What are your opinions on things happening throughout the world? So I made a mock portfolio of brands I worked on in the past, as well as brands I would have loved to potentially work on. And I did a brief for each brand as if this is what the client came to me with, and this is a potential brief that I might have come up with, and this may be what a campaign might look like. That really allowed me to get my foot in the door for many interviews. That was the best thing I did to make the move.”
“What you have to ask yourself is, if you feel bad [about getting up and leaving at a normal time], are you telling yourself you feel bad for having a life? Is that what you feel bad about? For trying to have some sort of a life? Because you shouldn’t. I think you have to figure out how you’re going to think about it. And then also set restrictions for yourself. Sometimes it’s not the culture that’s shaping the work life balance, as much as you are actually shaping the work life balance.”
“If someone interrupts me, I will say the phrase, ‘Could you please let me finish?’ With the phrase when someone actually hears it, they can’t really say to you, ‘Oh, no.’ It’s super rude. If you say, ‘Could you please let me finish?’ they recognize that they interrupted you, and you can actually continue to have your opinion and your thought.”
- Multicultural Advertising Intern Program (MAIP)
- Most Promising Multicultural Students (MPMS)
Keep in Touch
- Dominique on Instagram and LinkedIn
- Know someone in San Francisco or Singapore who'd make an awesome podcast guest? Email me at firstname.lastname@example.org and let me know!
As a strategist at KBS in NYC, Dominique is a storyteller at heart. She seeks to expose the narratives that are sometimes hard to tell by diving deep into what drives people and culture. The stories she creates give brands new life, define their personality, and shape their voice.
At KBS Dominique is mastering the art of sleep performance by crafting a new brand strategy for a refreshed sleep company. When she’s not catching up on her Zzzz’s, she’s whipping up cool content strategies for a Fortune 500 finance firm.
Outside of strategy, you can find Dominique hitting up her favorite workout class, spending time in nature, or finding that perfect brick-wall to up her Instagram game.