EPISODE #21 || Kristen Corbisiero, Integrated Media Planning Manager at Wavemaker (formerly MEC)

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Kristen opens up and passes on insightful wisdom well beyond her years in the industry. Hear about why we should kill the word "networking," how she's risen quickly within her team, and her theory on why being open with your coworkers about what’s going on outside of work helps with work-life balance.

Heads up: Watch the We Are Next 2017 Recap. Thank you to all the listeners, subscribers, educators and ad industry advocates who made this year possible!

I'll be in Las Vegas for CES in early January, and am setting up podcast interviews and other meetings. Hit me up if you'll be there and want to meet up.

Topics Discussed

  • How she got her first advertising job through working in a pizzeria, and why we should kill the word “networking”.
  • The difference between working in media at a media agency vs. a full service creative agency.
  • Her approach to her career and how she grew quickly within Wavemaker, earning several promotions in only a few years. 
  • The shifting dynamics of being promoted within the same team and suddenly being on the same level as your former manager.
  • How to celebrate small wins on your team—and why it’s so important to do so. 
  • Her theory on why being open with your coworkers about what’s going on outside of work helps with work-life balance. 
  • How the role of a media planner has evolved, and the skills you to build as you get started. 
  • The right way to handle the schmoozing and perks side of being a media planner.

Mic Drops

“The people who have excelled and gone a little bit further in the short time since we’ve graduated are the ones who’ve recognized that networking is not this big scary thing. It is literally just the coffee chat you have with someone. Just being honest and open about what you’re interested in. Because once people feel you truly are trying to get somewhere, they can’t help but want to help you.”

“When you start a job at an agency, the culture is super important—I think everyone knows that going into their interviews today. But the step further is that when you know that you’re going to be on a certain team, you want to get an understanding of that team culture too, because that plays a huge role on what your experience is going to be like.”

"If you're going to work in this industry, you're going to spend a lot of time at the office. It's definitely a work hard, play hard industry, and the work aspect of it is definitely not your typical 9 to 5. [...] I work way over 40 hours a week, but I'm happy. And that's because of throwing that, 'I'm going to talk about work at work and not my personal life outside the office'— you have to get rid of that wall. Because when you spend so much time with people at the office and you are going to be working late nights, you all need to understand what's going on outside in your life."

Resources Mentioned

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About Kristen

Kristen Corbisiero is an Integrated Planning Manager at Wavemaker, the recent product of a merger between MEC and Maxus. After graduating college in 2014,  she got her start in media as an OOH sales coordinator and quickly realized she wanted to experience the industry from the vantage point of a big agency. She has spent the last two and half years working on the IKEA account.

Outside of work, Kristen is Co-Chair of the SUNY Geneseo NYC alumni committee and has a passion for helping people network and move forward in their careers. When not in the office, you can find Kristen working out in the gym, practicing stillness on a meditation mat, or sipping a coffee at a cafe while reading a good book.