EPISODE #77 || Lisa Balser, Creative Director, Certified Diversity Executive, and Director of SheSays Atlanta

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Lisa Balser, Creative Director, Certified Diversity Executive, and Director of SheSays Atlanta, is working to help tackle some of the industry’s most pressing issues. Hear the best advice she gives to her Creative Circus students, including everyone in conversations about diversity, inclusion, and equity, finding ways to make portfolio school more accessible to students, the Atlanta ad scene, and why the 3% Super Bowl Tweet-up is important (and why it’s not just for women!).

Heads up: If you’re in Atlanta, sign up to attend the 3% Super Bowl Tweet-up, hosted by Lisa and The Creative Circus!

See the results of our 2019 User Feedback Survey to learn more about who our users are, what they’re looking for in their careers, and how they use We Are Next. Thank you to everyone who submitted their input!

Topics Discussed

  • Wanting to go into advertising, but not really understanding what that entails, and reading the room to understand how to present yourself to clients.

  • The best advice she gives to her Creative Circus students, including filming yourself while presenting, navigating office politics, and diversity and inclusion.

  • How to engage everyone in conversations about diversity, inclusion, and equity.

  • Finding new ways to make portfolio school more accessible to students.

  • Why the 3% Super Bowl Tweet-up is important, and why it’s not just for women. 

  • What you should know about the Atlanta ad scene, and her work with SheSays Atlanta.

Mic Drops

“You hired us and we hired Lisa, and you are trusting us to staff your business in an appropriate way, and to give you the best work we can. And Lisa is the person we’ve chosen to do that.” - Her boss’ response to her first client’s feedback that she was so young

“Student-wise, the guys get [equality for women]. There’s just a level of—I don’t want to say obvious, because it’s definitely not obvious—but just kind of like, yeah this is the world we’re in. Whereas if you go higher up the food chain and you’re in the C-suite, that hasn’t been their experience coming up, so they have a different view.”

“If you’ve got a D&I committee in your agency, the C-suite has to be a part of it. Mandatory a part of those meetings. […] If the C-suite is sitting in those meetings, it’s a whole other conversation. Things get done in a different way. […] The other thing is, the rest of the company is seeing that. The whole agency is seeing who is the one walking in that door. “

Keep in Touch

About Lisa

Lisa Balser is a Creative Director and Certified Diversity Executive with a passion for progress and doing great work while doing good in the world. 

Lisa helps global brands keep up, builds start-ups from the ground up, pushes D&I initiatives that aren’t moving fast enough, and mentors young creatives on their way up.

She’s worked at shops in NYC and ATL on accounts including Coca-Cola, Ford, W Hotels, HBO, Delta Airlines, Absolut Vodka, Dollywood and Children’s Healthcare of Atlanta and has garnered awards from The One Show, CA, Cannes, The Addys, The Clios and The Effies.

Lisa is also the Director of SheSays Atlanta, and also develops diversity initiatives and teaches at The Creative Circus, continually fostering conversations that encourage diversity and equity in the industry.

Her focus is purpose-driven, cause-related, needle-moving, glass-shattering work that impacts lives.