Lisa Scotto Pommerening, Head of Media and Entertainment Industry Partnerships at the World Economic Forum, brings advice from a 20-year career working at places like The Walt Disney Company and Advertising Age. Hear about what working in strategic partnerships entails, building a thick skin and getting over the fear of following up, the importance of developing your other selves outside of work, and why having a non-linear career path is valuable.
Heads up: This is the last week of Intern Fieldnotes, Vol. 1! See the final featured interns of this special series, or catch up on the full series.
- Starting her career in account management at Disney’s in-house agency, what working in strategic partnerships entails, and how the World Economic Forum addresses global issues by engaging partners.
- The skills and traits to start honing if you want to go into strategic partnerships, including building a thick skin and getting over the fear of following up.
- Navigating her career by looking for a challenge and a good leader, and why having a non-linear career path can be valuable.
- What intrapreneurship is, specific examples from her career, and tips on how to get senior leadership on board with internal initiatives.
- How she wrote a book on the side about her experience dating, and the importance of developing your other selves outside of work.
“I think what happens is that people are ultimately scared of the rejection, so they don’t take those steps to be a little bit more proactive for fear that they won’t hear from you, or whatever is inside your head. But if you can get over that, no matter what you do in life […] that follow-up and getting over the fear of follow-up is very, very key for people to be successful.”
“I’ve always tried to remain true to what motivates me, and finding really good leaders. And as women, that is super important. More important than I think people emphasize. […] Having a leader that supports you, can give you really good feedback, and is willing to take that time is really important.”
“This is not just, ‘oh you got the job, and then you’re able to make change.’ This is also a part of making sure that you’re equipping yourself with the information you need in the future. And I think it’s hard to do at first, things take practice. […] But those are the types of things that it’s not just about looking out for yourself, but it also will equip you with the information to better lift up the entire industry.”
Keep in Touch
Lisa is an accomplished sales and marketing executive with nearly 20 years of experience driving sales and developing strategic partnerships at the world’s most influential entertainment and media organizations. Lisa excels at developing relationships with key decision makers, sponsors, and promotional partners. She leverages deep media industry knowledge to execute creative solutions to complex business challenges.
Lisa is currently working at the World Economic Forum in educating entertainment companies on the benefits of partnership. She has spent much of her career at the Walt Disney Company, but has also held positions at Lincoln Center for the Performing Arts and Crain Communications.
Lisa is Co-President of the American Tap Dance Foundation and has been a “hoofer” for most of her life. She loves live music and supporting the performing arts.
Lisa holds a B.A. in Political Science from Rutgers University and an MBA from Stetson University. She is married to Michael Pommerening and resides in Westchester.