Mariano Pintor, Account Supervisor at McCann NY, opens up about his experience as a first generation student and how his intersectional identity has influenced his work. Hear about why it’s important to vocalize your passions at work, his response to a serious family crisis having to do with ICE during one of the biggest moments of his career, his contribution to McCann’s recent work for Pride, and advice for other first generation students.
Finding advertising at his magnet high school, what drew him to account management, why he chose to focus on social media, and the challenges of his role.
The work he does at McCann, why vocalizing your passions is so important, and how he’s incorporated his love of music into his work.
His response to a serious family crisis having to do with ICE during one of the biggest moments of his career, rallying friends to use their talents for good, and how you really never know what your coworkers are going through.
His contribution to McCann’s recent work for Pride, including campaign insights, and how his own identity was an asset to the team.
His advice for first generation students, including being patient and trusting that you’re on your own path.
“The pace of [social media] is completely different than traditional creative work, but it’s also exciting, and it makes my job feel more exciting, because I’m always doing something and I’m always juggling.”
“If someone is passionate about something, then they innately have something to offer in terms of knowledge, expertise, and passion. So I flipped it to my director and to my supervisor, that I can do something beneficial if you put me on this project, because I bring something to the table.”
“That’s one of the reasons I went into advertising. I remember being like, well, if I’m in advertising and I’m in control of people’s perception—because that’s what advertising is, you change people’s awareness of things, or perception of things, or sentiment. And I was like, well, if I can get to that point where I’m able to influence people in a positive way, then I definitely want to do that.”
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Mariano Pintor is an Integrated Social Media marketer based in New York City. Since joining McCann in 2016, Mariano has been a driving force on the Mastercard account, leading social content development for some of the most successful campaigns in recent years, including WorldPride's Acceptance Street, True Name, the 61st Annual GRAMMYs featuring Camila Cabello, Stand Up 2 Cancer & a number of other high profile sponsorship projects that yielded awards for the agency. During a career high in 2019, Mariano experienced a deeply personal family emergency which inspired the #WeAreImmigrants social media campaign that raised money & awareness for the immigrant community in his hometown of Dallas.
On his spare time, he likes to develop "Mondays w/ Mariano" parody videos online as a form of creative expression.
Mariano was recently nominated for the 2019 ADCOLOR Rising Star Award to be announced in September.