Marissa joins us to talk about working in Media on the agency-side vs. her role as Senior Corporate Brand Manager on the client-side, the resources, real-world experience and chance to give back available to junior talent through Ad 2, and how to take control of your own advancement. Plus, don't miss our very special and exciting announcement!
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- How her aunt helped transform her standard college resume into a recruiter’s dream resume.
- Her experience moving from agency-side to client-side, and how her background in Media has helped her in her role as Senior Corporate Brand Manager.
- How she went from thinking Media was boring to absolutely loving it, and a high level overview of what’s involved in Media planning and buying.
- How she overcame her initial hesitation to network and dove headfirst into Ad 2.
- Why it’s just as important to connect with those at your level when just starting out.
- The resources and real-world opportunities available to junior talent through Ad 2, including giving back to the local community, education around tax bills that impact the industry, and a focus on diversity.
- A SUPER EXCITING ANNOUNCEMENT!
- Sharing stories of times that we failed, but learned from it.
- Taking control of your own advancement by keeping tabs on your accomplishments and asking for feedback.
“She helped me change it to where I had actually goals achieved at my waitressing job, and I put real takeaways and real projects from my college classes, and supplied all that when I applied for internships. […] You even see that when people get older. They’ll apply for jobs and put relevant experience by just listing out duties versus showing some metrics on the goals they set, and what they achieved. And its not always about achieving those goals, it’s about what you can learn from them as well.”
“Come in early, stay late, and always ask for more. I think this goes a long way. […] You’re in a support role, so if other people are in the office, you should be there to support them. I’m not saying work yourself crazy, but make it a priority. Raising your hand is going to make you stand out. It’s going to get you put on some very interesting projects that you might not usually be privileged to. And all of that is accessible if you just volunteer.”
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Marissa graduated from Texas State University in San Marcos, Texas with a Bachelor of Arts degree with a major in Mass Communication emphasis in Advertising, and minor in Business. While there, she was a part of the university’s Ad Club and National Student Advertising Competition (NSAC) group. In 2010, her NSAC team finished number two in the nation.
After graduating, she relocated to Austin to work at a public relations firm then an advertising agency. Then in 2012, she relocated to Houston to work for one of the largest advertising firms in the city. Once there, the owner of the company introduced her to the local Ad 2 and AAF boards. After a few months, she was the local Ad 2 club president and heavily involved with the AAF board. At the National Ad 2 level, her hard work was recognized and she was awarded Most Excellent Club and recruited to join the National Ad 2 board. At that time, she also made a career change which landed her in her first client-side position. Four years later, she’s still with that same company, but is now located in Dallas, Texas, and she is still serving on the Ad 2 National board.
She is currently Senior Corporate Brand Manager at Nobilis Health Corp., a publicly traded full-service healthcare development and management company with, 32 locations in seven states, including hospitals, ASCs, and clinics. In her role, she handles marketing strategy for acquisitions, oversees their joint advertising agreement program, and manages the marketing for their corporate office, 32 facilities, and sales programs.
She is the current Chair of Ad 2 National, the 32 and under division of the American Advertising Federation (AAF) which has 20+ chapters nationwide and 1,700+ members. Additionally, she serves on the AAF Board of Directors, AAF Council of Governors, AAF District 10 Executive Committee, and Advertising Education Sponsorship Committee. She is a past recipient of Women to Watch in Advertising from AAF Dallas, Spirit of AAF from AAF Houston, and Ad 2 National Most Excellent Club.
When she is not working or volunteering in the advertising industry, you can find her spending time with her dog, Boo Boo the Havapoo, traveling any opportunity she gets, cooking or going out to eat with her boyfriend Brian.