Rachel Guest and Celine Faledam, Associate Creative Directors at The Many, have been creative partners across 10 years, two continents, five ECDs and 206 late night desk dinners. Hear about the biggest things you don’t learn in ad school, what to do if you aren’t clicking with your partner, their experience and learnings from their passion project Give The Talk, and the role of creativity and brands when it comes to social good issues.
How they got their starts in the industry, including meeting each other when they were the first two students to arrive early to class at ad school.
The biggest things you don’t learn in ad school, including learning how to communicate your ideas, the importance of craft and execution, and asking questions to understand the business context for the briefs you get.
The key to their 10 year creative partnership, creating trust and a safe place where you can share ideas freely, and what to do if you aren’t clicking with your partner.
The importance of passion projects, and their experience and learnings from creating Give The Talk about sex education and the porn industry.
The role of creativity and brands when it comes to social good issues, and making sure that your involvement is genuine.
“We don’t speak the same language. A client might be a lot more business minded and speak with words and numbers, but we have a different system of language. So finding more tangible, less abstract ways to show an idea is definitely something that [helps] make it sellable.” - Celine
“Having the ability to feel that you can be open and honest with your partner, and be really vulnerable and say, ‘This is what I’m feeling.’ I think speaking up when something’s bothering you and not letting it fester is really important. Having a lot of empathy for your partner knowing they’re in the same situation as you. Just really speaking very honestly with each other has been a huge saving grace of ours.” - Rachel
“You always think that people might not respond to your ideas, but it’s actually funny because when you reach out, you find out that people actually want to help you.” - Celine
“Never speak in absolutes. I think personally and professionally that’s something that has really helped me recently. I think when I was younger, I wanted these hard and fast rules and things to be black and white. And as the world changes, as the industry changes, as myself as a creative changes, having the confidence to stand behind and have a point of view one day, and then to give myself permission to be in flux and to know that it can always change, has definitely helped my creativity.” - Rachel
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Celine Faledam is a multi-awarded Associate Creative Director at The Many whose non-conformist attitude has helped her create campaigns viral and award-winning campaigns such as "Love Is In The Air" for VH1 and the PR-led activation #EveryoneIsWelcome for Los Angeles Tourism, which won a Shorty Social Good Award. Celine has led creative for clients such as Google, Walmart, Chambord, and Stitch Fix.
In 2017, she co-founded Give The Talk with her creative partner, Rachel Guest, an unconventional initiative that brought together the porn industry and parents to encourage sex-education at an earlier age. The program was recognized with a PromaxBDA Award win and was featured in the New York Times, Communication Arts, Upworthy, Vice Tonic, HuffPost, Adweek and ATTN.
Before moving to Los Angeles, Celine worked under the guidance of John Mescall at McCann Australia. During that time, she created a number of global integrated campaigns for clients such as MasterCard and Coca Cola, helping McCann become the top-ranked agency in the world, winning a number of pitches and awards in the process.
Celine has lived on three continents, speaks three languages, and brings a global worldview to everything she touches. She recently co-authored an article with Rachel about navigating the intricacies of long-term creative relationships.
Rachel Guest is an Associate Creative Director at The Many. She has worked on a variety of accounts and verticals including Walmart, Stitch Fix, Los Angeles Tourism, Chambord and VH1. Rachel has been awarded at The Webby’s, Shorty’s, Shorty’s for Social Good, Clio’s and Promax, and her work has been featured in the New York Times, Huff Post, The Atlantic, CommArts, Vice's Tonic, Upworthy and ATTN.
Prior to moving to Los Angeles, Rachel was a Senior Creative at McCann Australia, where her work as lead creative on the MasterCard account was globally recognized, and her PayPass TVC rated as one of Australia’s most loved commercials of 2013.
Rachel is most passionate about her not-for-profit projects. In 2017, she co-founded Give The Talk with her creative partner Celine Faledam, a widely-recognized initiative that brought together the porn industry and parents to encourage sex-education at an earlier age. She is also the Copy Editor at contemporary culture publication The Fullest Mag.