EPISODE #29 || Christof Meyer, Senior Director - Practice Head - Financial & Institutional Innovation at Egg Strategy

EPISODE #29 || Christof Meyer, Senior Director - Practice Head - Financial & Institutional Innovation at Egg Strategy

Christof takes us behind the scenes of innovation strategy as a practice and profession that's closely tied to the work that brands and agencies do. Hear about why the “dull” industries are the ones that need the most help and yield the biggest impact, the best way to sell innovative ideas to clients, and building trust and landing the crazy cool briefs by leaning into the day-to-day serving of your clients—even the sometimes annoying stuff. He provides a ton of actual examples throughout, making this episode a great primer on the assignments and conversations happening within agencies. 

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