All Nippon Airways

Pitch win and strategy for ANA's first global brand campaign

 
 
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Translating Japanese values into business-class benefits

Helped ANA's Tokyo-based team understand how to position the brand's values as tangible benefits for business-class travelers, based on research into their needs and habits. Executions of the resulting "By Design" campaign spanned TV, print, OOH, web and social. 

 
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Turning online networks into flight path visualizations

Partnered with LinkedIn to create a web experience that transformed business connections into flight paths to highlight ANA's extensive network. 

 
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Partnerships with meaning

ANA's attention to detail was extended to its sponsorship of the LPGA, and highlighted in a series of motion graphic spots that ran during the tournament to raise awareness of the brand.