All Nippon Airways

Pitch win and strategy for ANA's first global brand campaign


Translating Japanese values into business-class benefits

Helped ANA's Tokyo-based team understand how to position the brand's values as tangible benefits for business-class travelers, based on research into their needs and habits. Executions of the resulting "By Design" campaign spanned TV, print, OOH, web and social. 


Turning online networks into flight path visualizations

Partnered with LinkedIn to create a web experience that transformed business connections into flight paths to highlight ANA's extensive network. 


Partnerships with meaning

ANA's attention to detail was extended to its sponsorship of the LPGA, and highlighted in a series of motion graphic spots that ran during the tournament to raise awareness of the brand.