L'Oréal

Product launches, e-commerce, and thought leadership in Beauty as part of the L'Oréal Luxe Digital AOR team

 
 
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Upscaling "Friends & Family" for designer brands

Redefined the outdated Friends and Family model as The YSL and Armani Private Sale Event, using a phased launch and content drip to drive record sales numbers for both brands.

 
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Creating a digital flagship

Partnered with Data Strategy and UX teams to take a data-driven approach to improving Lancome.com, resulting in a better marriage of branding and e-commerce, and a vision the role the site could play in the evolving Beauty ecosystem.

 
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Looking forward

Authored and curated quarterly reports for all L'Oréal Luxe teams on the future of Beauty, including proactive, forward-thinking opportunities for each brand.