Product launches, e-commerce, and thought leadership in Beauty as part of the L'Oréal Luxe Digital AOR team
Upscaling "Friends & Family" for designer brands
Redefined the outdated Friends and Family model as The YSL and Armani Private Sale Event, using a phased launch and content drip to drive record sales numbers for both brands.
Creating a digital flagship
Partnered with Data Strategy and UX teams to take a data-driven approach to improving Lancome.com, resulting in a better marriage of branding and e-commerce, and a vision the role the site could play in the evolving Beauty ecosystem.
Authored and curated quarterly reports for all L'Oréal Luxe teams on the future of Beauty, including proactive, forward-thinking opportunities for each brand.