Product launches, e-commerce, and thought leadership in Beauty as part of the L'Oréal Luxe Digital AOR team


Upscaling "Friends & Family" for designer brands

Redefined the outdated Friends and Family model as The YSL and Armani Private Sale Event, using a phased launch and content drip to drive record sales numbers for both brands.


Creating a digital flagship

Partnered with Data Strategy and UX teams to take a data-driven approach to improving Lancome.com, resulting in a better marriage of branding and e-commerce, and a vision the role the site could play in the evolving Beauty ecosystem.


Looking forward

Authored and curated quarterly reports for all L'Oréal Luxe teams on the future of Beauty, including proactive, forward-thinking opportunities for each brand.