Digital ecosystem mapping, content and site redesign strategy
Architecting a digital ecosystem
Organized the brand's disparate divisions into a cohesive digital ecosystem, uniting them under the umbrella of "essential intelligence" while maintaining the uniqueness of each offering, and giving meaning to the master brand.
Creating a digital flagship
Evaluated thousands of pieces of content within the existing digital ecosystem against brand/quality guidelines to inform new content strategy. The resulting platform includes cross-division content feeds, and a dedicated “Insights” section where the brand shares intellectual capital its world-renowned experts produce every day.
Translating brand positioning into user experience
Worked closely with the UX team apply "essential intelligence" to the site's navigation and page layouts to focus users on what's most important.